Press Release

H2O Direct and The Cover Group Announce Strategic Supply Partnership.

H2O Direct, a leading provider of high-quality water filtration solutions and The Cover Group, a buying group who play a key role in the Vending and Coffee industry, are pleased to announce a new strategic supply partnership.

Under this agreement, H2O Direct will supply their advanced water filtration solutions to the Cover Group and its’ members.

This collaboration marks a significant step forward in enhancing access to efficient and sustainable water filtration solutions. By combining H2O Direct’s expertise in water filter purification technology with The Cover Group extensive network and industry presence, both organisations aim to deliver exceptional quality, value and service.

“We are thrilled to partner with The Cover Group to provide performance water filtration solutions”. said Jim Redford from H2O Direct. “This Partnership reflects our commitment to delivering quality products at affordable prices. We aim to deliver, clean, safe and sustainable water to businesses and consumers alike”.

“Partnering with H2O Direct aligns with our mission to ensure top quality products and resources for our members”, said Chris Skipper at The Cover Group and “We look forward to a successful collaboration that brings long-term benefits to our members”.

This agreement commenced from March 2025 with both companies committed to a seamless integration of supply and service.