About Us & Microfilter

H2O Direct, an award winning company, started back in 2009, to assist its parents company, The Divine Water Company Ltd.

H2O Direct Ltd specialise in water filtration products such as carbon block water filters for use on coffee machines, vending, boiler systems and POU water machines.

They are sole distributors in the UK for Microfilter vending filters and MCM push fit parts, who are well known as suppliers to Samsung, Daewoo and LG.

With the involvement of 3 generations of the same family, they have researched, designed, developed and introduced a number of ranges of quality filters and fittings, which in many instances outperform similar products previously available to the UK market, whilst retaining a competitive price advantage to the end user.

These ranges have been further extended and developed from filters for the POU market to filters and fittings for the Coffee/Vending machine industry.

H2O are fully audited members of the AVA. They are also members of the NIVO, AVS, FEA, BSA and Watercoolers Europe.


Microfilter was started in 1996, in South Korea as a dedicated water filter technology and manufacturing company.

They supply water filters across the globe and have been a supplier to Samsung and LG since 2007.

Microfilter has attained performance and quality certifications from bodies such as NSF in the USA, WRAS and UKAS in the UK, Watermark in Australia and CE across Europe.

Microfilter have many filter ranges including the FX and VH-IEN.

The FX range is specifically designed to remove chlorine taste and odour components, cysts, bacteria and microplastics greater than 0.1 micron in size.

The VH-IEN range is specially designed for scale reduction and offers Microfilters PH stabilising ion exchange resin technology and variable head technology. This design allows water by-pass levels to be set to suit water quality inflow and outflow requirements.

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